Ali Haidary is the Founder and CEO of Dubai-based Sport & Entertainment Solutions (SES). SES was Founded in 2004 having worked in the FMCG industry in the Region, Ali’s background is in event management, sports licensing and franchising. Ali was Director of Competitions at the FIFA Beach Soccer World Cup Dubai 2009. Ali has worked hard to secure the exclusive agreement with FELD Entertainment to manage and promote the Disney Live and Disney On Ice brands regionally and oversaw the company’s expansion and rebranding into SES.